8/9/2023 0 Comments Touredge![]() ![]() This mid-level OEM which produces everything from price-point box sets to premium equipment targeted toward competitive amateurs and professional golfers has been profitable every year of its existence. Regardless of the industry, that’s pretty impressive.īy and large, golf companies aren’t wildly profitable entities (TaylorMade was reportedly losing 75-100 million per year before its sale which was finalized this year) and the list of those perpetually in the black is short.Īlthough Tour Edge can claim “Top 10 manufacturer in every club category” status, there isn’t a single, unifying brand identity. Moreover, because “Top 10” is something nine other OEMs can also claim, it’s somewhere between a place on the podium and receiving the participation ribbon. Each line within the brand (Exotics, Hot Launch, Bazooka) serves a strategic purpose, but there’s more to it than ensuring every type of player (and size of budget) can find something to please the palate. ![]() It’s not one of the oft-discussed “Big Five” in the equipment industry, and rarely does it release product to widespread consumer fanfare. Tour Edge isn’t exactly a household name. It’s perhaps an over-simplification, but it’s at least a place to begin the conversation. ![]() “We spend money on materials, not marketing,” says Tour Edge Founder and President, David Glod. But for the past three decades Tour Edge, David Glod’s garage business turned engine-that-could, just keeps on chugging. Over the past decade, OEMs have come and gone, (Nike, Nickent, Adams, Yes!), been sold off (TaylorMade, Maxfli) or reorganized in an effort to remain relevant (Hogan). You’ve heard the joke before. What’s the best way to make 20 million in the golf industry? Start with 30 million. ![]()
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